Sam Goldsmith

A blog about music, travel, writing, photography, politics, Istanbul, teaching, life, and everything in between

Saturday, February 11, 2012

"Job Creators" Has A Subliminal Message

Like a lot of people suspicious of trickle down economics, I have a real problem with the recently-made popular phrase tossed around by the right: "Job Creators" in reference to wealthy employers. Not the problem that many leftists rightly point out, that the wealthy aren't necessarily creating jobs and often do just the opposite, but instead the subliminal message it implies.

After all, there is a sliver of truth buried within the phrase's propaganda: a work/money trade, also known as a job, isn't possible without an entity with money to offer. The phrase "Job Creators" reminds us that the working classes don't hire, which is why concentrated wealth is necessary.

That overinflated emphasis on the working class's reliance on the wealthy elite is what bothers me most of all. It serves to diminish the importance of workers in our society, portraying them as marginal and dependent on the upper classes, who are in turn implied to be superior and essential. It's just true enough to appear as unbiased while concealing a dangerous undertone.

In the end, the expanded use of "Job Creators" is another example of the widespread and growing hatred of the poor within the country, especially as perpetrated by the far right. I'm sure there are plenty of other language games people are using to paint the lower classes in an irrelevant and selfish light and to subtly idolize the obscenely wealthy.

Will truth win out over perception? Can we think of the rich as job creators without forgetting the invaluable contributions of the working poor to our society? Not if the wealthy are "Job Creators" and the poor are the "Moocher Class."

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